The Future of Drinks Packaging
The packaging that drinks brands come in presents a significant sustainability challenge and a massive creative opportunity. Glass, plastic, aluminium, and composite materials each have their own distinct pros and cons in regards to their environmental impacts and their supporters. The industry must move beyond debates over which is the "best" material, which are clogging up my LinkedIn feed, and race at Usain Bolt speed towards practical, systemic improvements in materials, design, and end of life solutions.
We simply have to do everything, everywhere, all at once.
The Return of Deposit Return Schemes
After years of debate, the UK’s Deposit Return Scheme (commonly referred to as DRS) has passed through Parliament, with implementation scheduled for October 2027.
What will be included? How much will it cost? And, crucially, how can brands prepare for the changes while keeping costs under control? We thought it would be helpful to break down the details, highlight the challenges, and explore the opportunities the DRS presents for drinks brands.