Navigating a Drier Future: Water Resilience & Strategic Planning
Over the past three posts, we've charted a course through the critical landscape of water in the drinks industry. We began by highlighting the escalating water crisis and its direct relevance to our sector. We then sailed into the agricultural supply chain, examining the vast embedded water footprint of our ingredients. Last week, we turned the focus in-house, exploring practical strategies for optimising water use within our production facilities.
For this last article in the series, we cast our eyes forward and look to the horizon. The trends we've discussed: increasing water scarcity, climate change impacts, and evolving regulations are not fleeting challenges; they are the defining characteristics of the future. Building long-term water resilience is no longer a responsible choice; it's a fundamental necessity for the survival and prosperity of any drinks business. This final article will explore the key elements of strategic water planning and summarise the core messages of our series.
Turning on the Taps Wisely: Optimising Water Use in Drinks Production
Welcome back to our series on water stewardship. In the last article, we journeyed upstream to the source of our ingredients, exploring the immense water footprint embedded in our agricultural supply chains and the importance of collaborating with farmers to reduce it. Now, we bring our focus back within our own four walls: the distillery, the brewery, the winery, the production plant.
The water used in our direct operations – for cleaning, cooling, processing, and as an ingredient – represents the part of our water footprint over which we have the most direct control. It is here that targeted action, smart investment, and a shift in mindset can lead to significant and measurable reductions in water consumption, delivering both environmental benefits and operational efficiencies. For any drinks business serious about sustainability, optimising in-house water use is a fundamental, non-negotiable step.
And we’ve already covered the case of water limitations being put in place in Suffolk which stifles growth opportunities, so improving water efficiency becomes business critical.
A systematic approach to operational water management can be broken down into three core actions: Measure, Reduce, and Reuse/Recycle.
The Source of Sustainability: Water Stewardship in Our Agricultural Supply Chain
In my previous article, "The Well Runs Dry? Why Water Demands Urgent Attention in the Drinks Industry," I confronted the stark realities of water scarcity, escalating demand, and the regulatory pressures impacting our sector. Water is not an infinite commodity but our most indispensable, and increasingly vulnerable, ingredient and operational resource.
Having grasped the magnitude of the issue, the critical question becomes: where do we begin to make a tangible difference? For many drinks businesses, the most significant portion of their total water footprint lies not within the walls of their distillery, brewery, or winery, but further afield – embedded within the agricultural raw materials that form the very essence of their products. This week, we explore the vital importance of water stewardship in these agricultural supply chains.
The Well Runs Dry? Why Water Demands Urgent Attention in the Drinks Industry
That seemingly endless resource that falls from the sky (especially if you’re from the UK) is fast becoming one of the biggest risks – and overlooked opportunities – for every drinks business on the planet. From vineyard to distillery, brewery to brand, the global water crisis isn't just lapping at our shores; it's threatening to breach the gates and dry up the lakes, all at the same time. I sound a bit hyperbolic writing this, as if predicting some Frank Miller inspired Max Maxian future, but water is the true currency of survival, and our industry needs a wake-up call – now.
With the impending risk of a summer drought in the UK this year after the driest Spring since 1852, I thought now was a good time to talk about water. This is the first instalment of an exciting new four-part series coming to a computer or phone near you entitled: "Water: The Indispensable Element – Charting a Course for Stewardship in the Drinks Industry."
Over the coming weeks, I’ll not just be writing about sweet, sweet H₂O; I’ll be dissecting a critical business imperative – understanding water's real value, the threats to its availability, and how your business can build resilience in an increasingly thirsty world.
Closing the Loop (Part 3): Circularity in Drinks Production – Beyond the Bottle
Over the past few weeks, together we've explored the fundamentals of the circular economy, then delved into the most discussed area of conversation: packaging – first with reuse and refill systems with practical, live examples, and then by examining smart design for maximising the recyclability of glass and aluminium. These are vital steps, but a truly circular approach for the drinks industry extends far beyond fancy packaging.
Today, we look inward, to within the walls of our breweries, distilleries, and wineries to uncover how these circular principles can transform production, turning potential waste streams into valuable resources and managing our most precious natural capital: water.
Closing the Loop on Packaging (Part 2): Smart Design for Recyclability & Material Innovation
Welcome back to our "Closing the Loop" series. In the first article, we defined the circular economy and its vital importance for the drinks industry, particularly with new regulatory landscapes like Deposit Return Schemes (DRS) and the EU's Packaging and Packaging Waste Regulation (PPWR) shaping our future. Last week we explored the power of reuse and refill models – strategies that sit highest on the waste hierarchy.
However, we recognise that for many applications, single-use packaging remains, for now, a widespread reality. So, if we are using packaging designed for a single primary use – predominantly glass bottles and aluminium cans in our industry – how do we ensure it has the best possible chance of staying in circulation, contributing to a circular economy rather than becoming waste? The answer lies in designing for recyclability and embracing material innovation specifically for these materials.
Closing the Loop on Packaging (Part 1): The Power of Reuse & Refill in Drinks
In our previous article, we set the stage for our "Closing the Loop" series, defining the circular economy and highlighting its deep relevance – and historical roots – within the drinks industry. We established that moving beyond the wasteful 'take-make-use-lose' model is not just an environmental imperative but increasingly a regulatory and commercial necessity, driven by factors like upcoming Deposit Return Schemes (DRS) and EU regulations (PPWR).
For this article let’s turn to the most tangible aspect for many drinks businesses: packaging. While designing for recyclability is important (which we'll cover in Part 2), the principles of circularity urge us to prioritise strategies that keep materials in use at their highest value for longer. This means putting Reuse and Refill models centre stage.
Closing the Loop: Why the 'New' Circular Economy is a Return to Smarter Systems for Drinks
Over the past month, we've focused heavily on the implications of the DMCC Act and the critical need for transparent, substantiated environmental claims. Getting communication right is vital, but it must be underpinned by genuine action and sustainable operational models. This leads us naturally to our next topic, a theme I believe is fundamental to the future resilience and responsibility of the drinks sector: The Circular Economy.
We often talk about the circular economy as a 'new' model, a necessary shift away from the dominant linear system of take resources, make products, use them, and the lose the resources. This 'take-make-use-lose' approach, born largely from post-industrial revolution abundance and the rise of consumer convenience culture, is inherently wasteful and unsustainable. The drinks industry, reliant on agriculture, water, energy, and significant packaging volumes, is deeply embedded within it.
But calling the circular economy 'new' overlooks a crucial historical truth and ignores successful systems operating right now.
Earth Day & Beyond: Communicating Sustainability Authentically
Today, April 22nd, marks Earth Day – a timely reminder of our collective responsibility towards the planet and a fitting moment to conclude our series on the UK's Digital Markets, Competition and Consumers (DMCC) Act and its crackdown on greenwashing.
Over the past few weeks, we've journeyed through the new regulatory landscape: understanding the Act's implications (Article 1), identifying the specific claims and practices now deemed high-risk (Article 2), and outlining the crucial practical steps businesses must take to ensure compliance (Article 3). Implementing those measures – auditing claims, gathering robust evidence, ensuring transparency – is essential groundwork.
But compliance shouldn't be seen as merely a box-ticking exercise or the end of the story. Instead, think of it as the essential foundation upon which truly authentic, trustworthy, and impactful sustainability communication can be built. On this Earth Day, let's explore how businesses, having done the hard work of ensuring their claims are accurate, can now move forward and communicate their genuine environmental efforts effectively and ethically
Green Claims & The DMCC Act: Practical Steps to Ensure Compliance
In the first two articles of this series, we explored the arrival of the DMCC Act's enhanced consumer protection powers and delved into the specific types of misleading environmental claims – or greenwashing – that are now firmly under the regulatory spotlight (and carry significant risk). We've covered the what and the why; now it's time to focus on the how.
Understanding the rules and the potential pitfalls is essential, but it’s proactive steps and robust processes that will truly protect your business and build authentic citizen trust. Complacency is not an option, as the Competition and Markets Authority (CMA) now has the power to act decisively against non-compliant claims.
So, what practical measures should your business be taking right now to ensure your environmental claims are accurate, substantiated, and compliant with the strengthened regulations?
Digging Deeper: Which Green Claims Are Now High-Risk Under the DMCC Act?
In my previous post, I introduced the significant changes brought by the Digital Markets, Competition and Consumers (DMCC) Act, particularly the new powers granted to the Competition and Markets Authority (CMA) to crack down on greenwashing, which came into force last week. I discussed why this matters – the erosion of citizen trust and the unfair disadvantage faced by genuinely sustainable businesses when vague or misleading environmental claims run rampant.
Now, it’s time to delve into the specifics. What kinds of claims and marketing practices are likely to attract the CMA’s attention under this enhanced regulatory framework? While the DMCC Act provides the overarching legal power to tackle 'unfair commercial practices' (which includes misleading environmental claims), the CMA’s existing Green Claims Code (published in 2021) gives us the clearest indication of the principles they apply and the practices they deem problematic. The new Act essentially gives the CMA sharper teeth to enforce these principles.
The Greenwashing Crackdown is Here: Understanding the DMCC Act's New Consumer Powers
The DMCC Act's new consumer laws target greenwashing from this week.
Understand the crackdown, the CMA's enhanced powers, and how to ensure your environmental claims are accurate and avoid fines. Essential insights for UK businesses on compliant, sustainable marketing under the new regulations.
How Climate is Shifting the Landscape of Alcohol Commodities
Here at Avallen Solutions, we're all about creating a world where businesses thrive in harmony with our planet. That's why we've taken a deep dive into a topic that's crucial for the drinks industry and, let's face it, for all of us who enjoy a good tipple: climate change.
Our new report, "Climate Change and Alcohol Commodities: A Decade of Impact (2014-2024)" examines how the escalating climate crisis is affecting the key agricultural commodities that form the foundation of our favourite beverages. We're not just talking about a few warm days here and there; we're looking at how rising global temperatures and extreme weather events are shaking up the very supply chains that bring us everything from beer to brandy.
A History of Positive Change - Celebrating B Corp
March is B Corp Month, this year with the playful theme of Gen B, a nod to the youngest generation in the world force and the importance that we all have to creating the change we wish to see in the world. It’s a time to celebrate businesses that balance purpose and profit, using their influence and operations to create positive change, whether that be environmental or social. In the drinks industry, where sustainability and ethical business practices are becoming increasingly important, B Corp Certification is a powerful marker of commitment to a better way of doing business, one that signifies to distributors, buyers, and citizens, in one recognisable logo, that your brand is a force for good in the world.
The B Corp movement, established in 2006 by B Lab, has been pivotal in redefining business success and tracing the journey of B Corp-certified drinks brands offers insight into the industry’s evolving dedication to positive impact.
Raising the Bar: B Corp’s New Standards
If you’ve been keeping an eye on the B Corp movement, you’ll know it has been both celebrated and criticised over the years, particularly in the drink industry. On one hand, it’s a powerful global initiative proving that business can (and should) be a force for good. But on the other hand, some companies have secured certification without truly living up to the high expectations and spirit of a B Corp business.
Hopefully, that’s about to change. B Lab (the organisation behind B Corp) is rolling out new certification standards in 2025, tightening requirements and addressing some of the concerns that have cropped up in recent years. But why the change? What does it mean for sustainable businesses, especially those in the drinks industry? And will this help prevent the ‘B Corp greenwashing’ concerns that have hit brands like BrewDog and Nespresso as well as live up to the high standards that other companies expect?
The Future of Drinks Packaging
The packaging that drinks brands come in presents a significant sustainability challenge and a massive creative opportunity. Glass, plastic, aluminium, and composite materials each have their own distinct pros and cons in regards to their environmental impacts and their supporters. The industry must move beyond debates over which is the "best" material, which are clogging up my LinkedIn feed, and race at Usain Bolt speed towards practical, systemic improvements in materials, design, and end of life solutions.
We simply have to do everything, everywhere, all at once.
The Nature Footprint of Alcohol: Biodiversity Loss and the Path to Resilient Drinks Businesses
When we talk about sustainability in drinks, discussions often focus on carbon emissions, and rightfully so as it’s the most important challenge we must tackle. But climate change isn’t the only crisis the planet faces. Biodiversity loss is accelerating at an alarming rate, with species extinction now occurring up to 1,000 times faster than the natural background rate due to human activity.
Nature is not just a backdrop or somewhere we go at the weekend, it is the foundation on which everything we value is built. From the air we breathe to the water we drink, from the food on our plates to the raw materials that fuel our economies, nature sustains us in ways we often take for granted.
Understanding EPR
With EPR, DRS, ECGTD, GCD, and probably more, there’s a flood of random collections of letters, also known as acronyms, for drinks producers to get their heads around over the next few years. In our last post we explored the UK’s upcoming Deposit Return Scheme (DRS) and this week we’re looking into Extended Producer Responsibility (EPR)
The Return of Deposit Return Schemes
After years of debate, the UK’s Deposit Return Scheme (commonly referred to as DRS) has passed through Parliament, with implementation scheduled for October 2027.
What will be included? How much will it cost? And, crucially, how can brands prepare for the changes while keeping costs under control? We thought it would be helpful to break down the details, highlight the challenges, and explore the opportunities the DRS presents for drinks brands.
Betterment Brands
Diageo have just release their annual “Distilled” report, looking at what are the big macro socialising and drinking trends for 2025. As the world’s biggest spirits producer with the biggest resources its an important document for the rest of the industry of where brands should direct their focus.