A History of Positive Change - Celebrating B Corp

March is B Corp Month, this year with the playful theme of Gen B, a nod to the youngest generation in the world force and the importance that we all have to creating the change we wish to see in the world. It’s a time to celebrate businesses that balance purpose and profit, using their influence and operations to create positive change, whether that be environmental or social. In the drinks industry, where sustainability and ethical business practices are becoming increasingly important, B Corp Certification is a powerful marker of commitment to a better way of doing business, one that signifies to distributors, buyers, and citizens, in one recognisable logo, that your brand is a force for good in the world.

The B Corp movement, established in 2006 by B Lab, has been pivotal in redefining business success and tracing the journey of B Corp-certified drinks brands offers insight into the industry’s evolving dedication to positive impact.